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Each project estimate is customized based on these industry-standard fee ranges for high-quality work.

PRINT/DIRECT MAIL

Item Fee

 Sales brochure

  • Standard (3-panel/2-fold, 8.5×11 folded)
  • 4-panel (11×17 folded)

[$1,000-$3,000] [$1,500-$3,500]
Sell Sheet/Flyer
1- or 2-sided sheet, depending on complexity and value

[$500-$1,500]
 Case Study
Up to 2 pages showcasing benefits of your products/services through a customer success story and facts/statistics, with customer testimonials

[$1,200-$2,000]
White Paper/Special Report
Fee depends on length and the extent of research/interviews

[$2,000-$7,500]
Press Release
Fee depends on the extent of research/interviews involved

[$500-$1,000]

Article or Advertorial

  • From scratch
  • Editing a draft, depending on amount of editing

[$500-$1,000] [$250-$500]
Displays, posters, other in-store or booth signage (each item)

[$500-$1,000]
Postcard or self-mailer

[$750-$1,500]
Direct-mail package to generate leads
Includes a 2-4 page letter, reply card, and envelope teaser

[$2,000-$3,500]

Direct-mail package to generate orders for a product or service

  • Simple package: 1-2 page letter, order form, envelope teaser, brochure
  • Complex package: 4-10 page letter, order form, envelope teaser,brochure

[$2,000-$4,500] [$3,500-$7,500+]

Print ad

  • Half to full page
  • Quarter page and smaller

[$1,500-$3,000] [$1,000-$2,000]

WEB CONTENT/ONLINE COPYWRITING

Item Fee
SEO/Sales Content Planning and Writing for a Specific Page
Includes keyword research, then planning and optimizing each page by weaving strategic SEO keywords into messages that drive more traffic, boost click rates, and increase leads or sales.

[$500-$800]
per page
SEO/Sales Copy Rewrite for Product Descriptions
Revise SEO and sales copy to improve search rankings and increase purchases.

[$100-$250]
per product
Single, Focused Landing Page
Conversion page for specific promotion, product, or audience. Ideally part of a strategic campaign that includes email (see Email section below).

[$1,200-$2,500+]
E-newsletter Strategy and Setup
Developing the voice, style, topics, topics calendar, and setup with MailChimp.com, Constant Contact, or other automated email service. [Includes one-time graphic design fee for e-newsletter header or template design.]

[$3,000-$10,000]

Individual Email Promo, E-newsletter Issue
Includes discussing topic, doing research, and/or interview(s), writing content. Formatting in your email platform is extra.

 

 

  • Per single-topic email
  • Per e-newsletter issue

[$250-$500] [$400-$800+]
Web Content Audit (aka Site Audit)
Complete web content/SEO Review and Report with recommendations

[$2,000-$3,500]
Blog Post or Online Article
Includes discussing topic, doing research and/or interview(s), and copywriting. Formatting in your blogging/web platform is extra.

[$100-$800] per post, depending on length, complexity
Monthly Content Packages: Custom
Monthly blog posts, articles, or SEO updates on core pages

Discount for 12-month commitment

Social Media

  • Set up Social Media pages (Facebook, Twitter, Google+, LinkedIn, etc.)
  • Post and monitor/manage feeds and the community
    (1-2 hours/day, 5 days a week)
  • Manage advertising campaigns on social pages

[$500 per network]
[$1,000/month]

 TBD: Let’s discuss

OTHER SERVICES 

Item Fee

Video Script for Website or DVD Production

  • Short (under 2 minutes)
  • Longer (charged per scripted minute)

[$500-$1,000]
[$200-$300] per scripted minute

ChatBot Design

  • Conversation Design
    Discover purpose, design, create protype of “Happy Path” and 2 months of adjustments, if needed.

[$1500-$2,000]

Marketing Strategy, Guidance, Training, Project Management, Other

  • Discovery to understand your product/service,
  • competition, positioning
  • Strategy: recommendations, marketing planning
  • On-site meetings
  • Content Style Guide for your in-house team
  •  Training in-house staff on copywriting/content skills
  •  Other Project Management

[$250-$500] [$100-$150/hour] [$1,500/day
plus travel] [$2,500]

All other projects not listed here will be estimated on an individual basis.

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Contact

 

Phone

513-503-4182

Email

info@jpegcopywriting.biz